Last updated: June 2026

Welcome to Marilyn babies. We are committed to protecting the privacy and personal information of our customers, visitors, and the families who shop with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at [yourstore.com] and make purchases through our Shopify-powered store.

As a baby and children's product retailer, we take extra care with the data entrusted to us. We do not knowingly collect personal information from children under the age of 13. Please read this policy carefully. If you disagree with any part of this policy, please discontinue use of our website.

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect:

• Full name and billing/shipping address

• Email address and phone number

• Payment information (processed securely via Shopify Payments — we do not store full card details)

• Order history and purchase details

• Account credentials (username and encrypted password)

• Communications you send us (emails, chat messages, reviews)

1.2 Information Collected Automatically

When you browse our website, we and our service providers automatically collect:

• IP address and approximate location (country/city)

• Browser type, device type, and operating system

• Pages visited, time spent on pages, and clickstream data

• Referring website or search terms used to find us

• Cookies, pixel tags, and similar tracking technologies (see Section 6)

1.3 Information from Third Parties

We may receive information from:

• Shopify (our e-commerce platform) regarding transactions and store analytics

• Social media platforms if you connect or log in via social accounts

• Payment processors (wise ,visa, etc.) for transaction verification

• Advertising partners for marketing attribution (subject to your consent)

2. HOW WE USE YOUR INFORMATION

We use your personal information only for legitimate business purposes, including:

2.1 Order Fulfillment & Customer Service

• Processing and fulfilling your orders

• Sending order confirmations, shipping updates, and delivery notifications

• Handling returns, exchanges, refunds, and warranty claims

• Responding to your questions, complaints, and support requests

2.2 Account Management

• Creating and maintaining your customer account

• Enabling saved addresses, wish lists, and order history

• Sending important account security and service notifications

2.3 Marketing & Communications (with your consent)

• Sending promotional emails, newsletters, and special offers

• Notifying you of new arrivals, sales, and baby-care tips

• Running loyalty programs and referral campaigns

You may opt out of marketing emails at any time by clicking 'Unsubscribe' in any email or by contacting us directly.

2.4 Site Improvement & Analytics

• Analyzing site usage to improve user experience and product selection

• Troubleshooting technical issues and preventing fraud

• Conducting internal research and measuring campaign performance

2.5 Legal & Compliance

• Complying with applicable laws and regulations

• Enforcing our Terms of Service and other agreements

• Protecting our rights, property, or safety and that of our customers

3. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share information only in the following circumstances:

3.1 Service Providers

We share data with trusted third parties who assist us in operating our business, including:

• Shopify Inc. — e-commerce platform and payment processing infrastructure

• Shipping carriers  — for delivery of orders

• Email marketing platforms — for sending newsletters

• Customer support tools — for managing support tickets

• Analytics providers — for website performance data

All service providers are contractually required to use your data only to provide services to us and to maintain appropriate security.

3.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of any person.

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website before your data becomes subject to a different privacy policy.

3.4 With Your Consent

We may share your information in any other way we describe to you at the time of collection, or with your explicit prior consent.

4. CHILDREN'S PRIVACY

We are a baby and children's product retailer; however, our website is intended for use by adults (parents, guardians, and gift buyers) aged 18 and over. We do not knowingly collect personal information from children under the age of 13.

If we discover that we have inadvertently collected personal data from a child under 13, we will delete that information immediately. If you believe we may have collected information from a child under 13, please contact us without delay at:

Privacy Officer — [marilybabies@email.com]

For users in the European Union, we comply with GDPR requirements, which set the age of digital consent at 16 (or lower where member states permit, but never below 13).

5. YOUR RIGHTS & CHOICES

Depending on your location, you may have the following rights regarding your personal information:

5.1 Rights for All Customers

• Access — Request a copy of the personal data we hold about you

• Correction — Request correction of inaccurate or incomplete data

• Deletion — Request deletion of your personal data (subject to legal retention requirements)

• Opt-Out of Marketing — Unsubscribe from promotional communications at any time

• Data Portability — Request your data in a portable, machine-readable format

5.2 Additional Rights Under GDPR (EU/UK Residents)

• Right to restrict processing of your personal data

• Right to object to processing based on legitimate interests

• Right not to be subject to solely automated decision-making

• Right to lodge a complaint with your local data protection authority

5.3 Additional Rights Under CCPA (California Residents)

California residents have the right to:

• Know what personal information is collected, used, shared, or sold

• Request deletion of personal information (with certain exceptions)

• Option out of the sale of personal information — we do not sell personal information

• Non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at [your@email.com]. We will respond to verifiable requests within 30 days (or as required by applicable law).

6. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to enhance your shopping experience.

6.1 Types of Cookies We Use

• Essential Cookies — Required for the website to function (e.g., shopping cart, login sessions). Cannot be disabled.

• Preference Cookies — Remember your settings and preferences (e.g., language, currency).

• Analytics Cookies — Collect anonymized data about how visitors use our site to help us improve it.

• Marketing Cookies — Used to deliver relevant advertisements on our site and third-party sites. Only active with your consent.

6.2 Managing Cookies

You can control cookies through your browser settings or our Cookie Consent Banner, which appears on your first visit. Note that disabling essential cookies may affect your ability to shop on our site.

For more information, visit www.allaboutcookies.org.

7. DATA SECURITY

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• SSL/TLS encryption for all data transmitted between your browser and our site

• Shopify's PCI-DSS compliant payment infrastructure for card data

• Restricted employee access to personal data on a need-to-know basis

• Regular security reviews and vulnerability assessments

• Secure, encrypted storage of account passwords

Despite these measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. If a data breach occurs that is likely to affect your rights and freedoms, we will notify you and relevant authorities as required by law.

8. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Order and transaction records — retained for 7 years for tax and legal compliance

• Customer account data — retained while your account is active, plus 2 years after last activity

• Marketing preferences — retained until you unsubscribe or request deletion

• Cookies and analytics data — retained per the timeframes of the respective tools (typically 13–26 months)

When personal data is no longer required, we securely delete or anonymize it.

9. INTERNATIONAL DATA TRANSFERS

 If you are accessing our store from outside this country, please be aware your data may be transferred to and processed in countries with different data protection laws.

For customers in the European Union, we ensure that international transfers are protected by appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, or that transfers are to countries with an adequate level of protection as determined by the European Commission.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites, social media platforms, or embedded content . We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. SHOPIFY & PAYMENT SECURITY

Our store is built on Shopify, a leading e-commerce platform. Shopify processes certain data on our behalf as a data processor, including payment and transaction information. Shopify is PCI-DSS Level 1 certified — the highest standard for payment card security.

We do not store your full credit card number, CVV, or PIN. Payment data is tokenized and handled entirely by Shopify's secure payment infrastructure. For more information, see Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:

• Post the updated policy on this page with a revised 'Last Updated' date

• Send you an email notification if the changes materially affect your rights

• Display a prominent notice on our website for 30 days following significant updates

Your continued use of our website after the effective date of any changes constitutes your acceptance of the updated policy.

13. CONTACT US

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

MAROLYNBABIES

Email: [marilynbabies247@gmail.com]

Website: marilynbabies.com

We aim to respond to all privacy-related inquiries within 5 business days.